The “lighter” styles generally contain less nicotine and different filters. Tobacco companies claim the words “light” and “mild” advice smokers about the taste of each particular variety, and not related to reduced health complications. “It’s simply ridiculous to introduce such regulations, as we all know that all the cigarettes are dangerous”. “I have been smoking Newport Light 100sfor several years, and now it a little bit tough for me to find its new name and keep it in mind, said Jenny Firat, a smoker from Miami. Smokers think that sorting out how their favorite brand is now looking like is ridiculous. Reynolds American Tobacco as well modified several brand names, and removed the banned terms from the packs, leaving only colors as clues for the customers willing to distinguish between different styles of a brand. In addition, new pack of all the brands made by Philip Morris USA will provide inserts explaining customers how to find their favorite cigarettes. tobacco group, applied more than 100 modifications in packaging and brand names in order to conform with the latest FDA regulation, said the company spokesman. Therefore, tobacco companies are taking away the names and stressing the colors in the names of cigarettes and on the packs.įor example, such styles of iconic Marlboro brand as Marlboro Lights will be renamed to Marlboro Gold, Marlboro Ultra Lights will to Marlboro Silver, Marlboro Medium to Marlboro Red Label and Marlboro Menthol Mild to Marlboro Menthol Blue. ![]() Food and Drug Administration rules coming into force on June 22.Īccording to the regulations, names of cigarettes brands should remove such terms as “light,” “ultra light” “mild,” or “low-tar,” because consumers are misled into thinking that cigarettes with such names are less dangerous than “full-flavor” cigarettes. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.Nowadays adult smokers will have to deal with new names of their favorite cigarette, when asking them at the stores, since all cigarette makers changing the names of their brands in order to correspond with the latest U.S. This data is supplied for personal use only. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. Where this description contains a link to another party's website for further information about the product, please note that Wm Morrisons Supermarkets Limited has no control over and no liability for the contents of a 3rd party website. You should note that products and their ingredients are subject to change, so it is important you check the labels of products supplied in each delivery. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for your reading of the product packaging and label prior to use. This page serves as a summary for information purposes only, and is designed to enhance your shopping experience on the website.
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